September 29, 2025

Meet Our New Partnerships & Business Development Manager

September 29, 2025

Meet Our New Partnerships & Business Development Manager

Welcoming Luke Overthrow as Our New Partnerships & Business Development Manager

Earlier this month, we were excited to officially welcome Luke Overthrow to our team as our new Partnerships & Business Development Manager.

Luke brings a wealth of experience to the role, having competed in UK university sport himself and worked within the sport departments of two UK universities. This gives him a unique perspective and a deep understanding of the journey student-athletes take — from aspiring to play at the university level to navigating the support systems within higher education.

In his new role, Luke will work across all of our brands, focusing on building and strengthening relationships with sports programs, clubs, and academies around the world. His work will play a vital part in raising awareness of the opportunities available to students who want to continue their sporting careers while studying in the UK.

“Luke is a fantastic addition to our team. His first-hand experience as a UK university athlete, combined with his professional background working within university sport, gives him a unique understanding of the journey our students take.

As our network of partners continues to grow, it’s essential that we shine a light on the incredible opportunities available within UK university sport. Luke’s role will be key in strengthening these relationships and expanding our reach, so we can connect with even more schools, clubs, and academies around the world — ultimately helping more students and families access the free support and guidance they need to take the next step in their sporting and academic journeys.”

– Harry Newton, Director

We’re thrilled to have Luke on board and look forward to seeing the impact he will make as we continue to expand our work globally.

If you’d like to explore how your school, club, or academy could partner with us, visit our Partner Page to learn more.